Modeify is an open-source platform for multimodal commuter engagement. Utilizing the latest advances in open transportation technology, Modeify uses personalized outreach to promote commuter behavior change and improve outcomes for travelers, employers, and transportation demand management (TDM) providers.
Making Travel Information Relevant
Modeify makes travel information relevant, providing users with personalized picture of how the important places in their lives are connected. While there are many journey planners that provide detailed point-to-point itineraries, Modeify provides the context that users need to make smarter travel choices. Results are tailored to a user’s personal travel patterns and preferences, with options expressed in terms of benefits that matter to people – not just traditional metrics like travel time and cost but also health, environment, and lifestyle benefits.
All Options, All in One Place
Modeify aims to get users thinking about travel options that might not be obvious otherwise. The underlying routing engine is fully multimodal, covering public transit, walking, bicycling and driving, with a focus on rideshare options such as carpool and vanpool. Transit options are expressed in a way that is understandable to new transit users, focusing on salient trip structure and characteristics rather than on highly specific itineraries. Combinations of modes (for instance, biking to transit) are shown where appropriate. By providing a clear and concise overview of options, users have the context they need to make well-informed travel decisions.
Targeting and Tracking Behavior Change
Modeify provides powerful tools for tracking commuter behavior trends. Profiles are created automatically for all visitors to the site, which both improves the user experience and provides valuable information about traveler preferences and behavior trends to employers and TDM providers. Modeify currently includes an administrative interface for creating and managing targeted, personalized email campaigns within an organization, and work is underway to expand these tools, allowing for dynamic ridematching within a population of users, advanced outreach campaigns and follow-up, and detailed analysis of user behavior.
Powered By Open Source Technology
Modeify is 100 percent open source software – both the core project as well as supporting libraries such as OpenTripPlanner and Transitive.js. Modeify consumes standard open data formats such as OpenStreetMap and the General Transit Feed Specification (GTFS), making it readily deployable in hundreds of cities around the world. The open source approach creates a platform that is highly customizable and adaptable to a wide range of commuter outreach settings, with all users of the software benefiting from the collective contributions of others.
Learn More About Modeify
To see Modeify in action, visit CarFreeAtoZ, a live deployment of the software created for the Washington DC region by Arlington County Commuter Services. For a full demo or for more information, please contact us today.